Alexander Thamm GmbH From 0 to 100 for Germany's leading data science consultancy

The data science and AI consultancy Alexander Thamm GmbH is a leader in the development and implementation of data-driven innovations and business models in German-speaking countries. Founded in 2012 by Alexander Thamm, the company currently employs over 150 people at 7 locations and counts half of all DAX-40 companies among its customers.

Our collaboration with Alexander Thamm GmbH started when the company still consisted of 20 employees. The initial focus was on building and expanding brand awareness. As the company grew, the communication requirements changed and employer branding and thought leadership came to the fore. We also provided communications support for the annual Data Festival co-hosted by Alexander Thamm GmbH.

What they got

  • Public Relations

Results

303 publications

in 2 years

76 M reach

in 2 years

2,4 M EUR

Ad equivalent value

  • Increasing Brand Awareness 
  • Thought Leadership
  • Employer Branding
  • Thought Leadership
  • Storytelling
  • News Hijacking
  • Interviews
  • Use Cases
  • Publications in the leading media with a focus on the business press

BILD

News-Hijacking about how an AI can identify a real Van Gogh

Handelsblatt

Expert article about data strategies

CIO

Storytelling about women in tech

t3n

Expert article at the beginning of the pandemic about data science and AI in medicine

She Works!

Storytelling about strong women in data science and artificial intelligence

Handelsblatt

Article with quotes about the engagement of Alexander Thamm

IT Director

Expert article about the simulation model for Deutsche Bahn

Computerwoche

Office tour with Computerwoche

Digital Business Cloud

Expert article about Data Lakes in Digital Business Cloud