C-Date Sexiest politician campaign for federal election

C-Date is one of the largest online platforms for casual dating in Europe. At C-Date, singles can get to know like-minded people in a relaxed way and experience sensual adventures, erotic chats and tingling flirts together. The dating platform was launched in Germany in 2008. Today it exists in 39 countries with more than 36 million users worldwide.

Together with C-Date, we implemented a campaign for the sexiest politician in Germany shortly before the 2021 federal election. In cooperation with a market research institute, we developed a representative survey and prepared the key findings for the press.

What they got

  • Public Relations
  • Content creation

Results

30,3 M reach

in 4 weeks

130 publications

in 4 weeks

Highlight media

BILD, Cosmopolitan, Playboy

  • Boosting the brand awareness for C-Date in Germany
  • Survey with market research institute
  • Graphic design for the press
  • News hijacking for the 2021 federal election
  • High coverage in the daily and lifestyle press

BILD

COSMOPOLITAN

Playboy

Graphic Design with the highlights of the survey

Graphic Design with the highlights of the survey