E-Works Mobility Campaign for the world's most powerful e-transporter

E-Works Mobility wants to change road traffic and make electric mobility a reality for companies in everyday life. With 245 hp and a range of 400 kilometers, as well as the option of towing a trailer, the HEERO is the most powerful e-transporter in the world. We accompanied the launch around the iMobility trade fair in Stuttgart and subsequently developed the communication strategy to place the HEERO as THE alternative to diesel and all other e-transporters on the market.

What they got

  • Public Relations
  • Social Media
  • Lead Generation


32 Leads

for test drives at the iMobility fair

28.5 mio




  • Successful launch campaign in Germany
  • Publications in relevant automotive and business media
  • Test drives with interested parties at the iMobility trade fair in Stuttgart

At the beginning, the launch campaign with a big bang was the goal of the project. In the further course, the focus was increasingly on investor communication and lead generation.

  • Development of the communication strategy and launch campaign for the German market
  • PR and social media campaign for the world's most powerful e-transporter
  • Arrangement of exclusive interviews, invitation of journalists to the on-site workshop
  • Support in trade fair planning and program development for the test drives
  • Invitation of journalists to the trade fair
  • Set-up of LinkedIn channel, development of design templates
  • Pro-active social media communication
  • Performance campaign for lead generation
  • Successful launch campaign for maximum brand awareness
  • High-quality leads from fleet managers in Germany
  • Preferred medium: Handelsblatt

Driving report and article in auto motor und sport

For iMobility in Stuttgart, we invited auto motor und sport and planned a test drive with the HEERO over land and on the highway.

Focus Online

Publications of the launch campaign


We have arranged an interview with Handelsblatt for investor communications.

Vision Mobility

Test drive with the HEERO

HEERO in the Bavarian TV

Visit to the workshop of E-Works Mobility

CHIP Online: efahrer

Publications of the launch campaign

Launch campaign on Social Media

HEERO USPĀ for Social Media

Social Media Content

New design templates, content plan development and community management

Social Media Content

3D animation for a projection diesel electric truck