Trustlog Launch campaign for InsurTech
Trustlog is a corporate startup of R+V Allgemeine Versicherung AG and VHV Allgemeine Versicherung AG. The InsureTech from Hamburg digitizes the administration-intensive and paper-heavy management of guarantees. On the platform of the same name, the entire life cycle of a guarantee can be handled digitally.
We handled the launch communication for Trustlog GmbH. Subsequently, the target group of building contractors came to the fore strategically and communicatively. With a mix of interviews, expert contributions and product placements, we were able to build brand awareness in the construction industry. Another part of the project was the creation of an animated explainer video as well as a shoot for press pictures on site at the client.
Results
2.8 mio.
reach
Content
Animation video & photo shooting
Highlights
Deutsche Startups, IT Finanzmagazin, Versicherungsmonitor
- Launch of the Trustlog brand in Germany
- Building brand awareness among construction companies
- Expert positioning
- Placement of exclusive interviews on the launch with the startup and the board of directors
- Expert articles in the trade press (insurance and construction)
- Content production: photo shooting, animated video
High presence in start-up media, special interest media construction industry and insurance
Content creation
Design of an animation video
Startup Valley
Arrangement of interviews with the startup press
Baupraxiszeitung
Announcement of the new platform in special interest magazines
Photoshoot
Professional photo shooting of team and mood pictures for the press
IT Finanzmagazin
Expert articles in the special interest press