Social Media Marketing on LinkedIn What does LinkedIn have to offer?

When it comes to B2B, LinkedIn is the social network par excellence. The network is used to maintain existing business contacts and to make new ones. But LinkedIn now offers much much more: There is the possibility to start live videos, to position yourself as a LinkedInfluencer and to build your own brand via LinkedIn. After all, with more than 500 million registered users, LinkedIn is one of the 50 most visited websites. Because of its reach, LinkedIn is particularly interesting for marketing. How does social media marketing work on LinkedIn?

LinkedIn Post with image Organic & media push possible, ad format

Even a classic image post can attract a lot of attention on LinkedIn if the goal is reach or engagement. Recommended motifs are: Infographics, numbers, quotes.

File type: JPG or PNG
Aspect ratio: landscape, portrait, square or LinkedIn Story - in principle Linkedin allows all image formats, but recommends landscape format in 1200x627px, by the way you can also upload several images at once
File size: max. 100 MB

LinkedIn Link Post Organic & media push possible, ad format

Users first notice the bold headline and the image of the link in link posts. Great for example for newsletters or announcements.

File type: JPG or PNG
Aspect ratio: 1.9:1 (1200x627px)
File size: max. 5 MB
Link preview: Image and headline can be customized
Link headline: max. 70 characters

LinkedIn Video Post Organic & media push possible, ad format

The classic video format, can be sponsored with Media Push. Generates high engagement and works well for branding. Small tip: Videos are more likely to be watched to the end on LinkedIn than on Facebook.

File type: MP4
Aspect ratio: 16:9 and 1:1
Length: 3 sec to 30 min (ideal: max. 15 sec.)
File size: 75 KB to 200 MB
Subtitles: optional (recommended)

LinkedIn Document Post Only possible organically, no media push

The Document Post is currently only possible organically, but it offers great opportunities to distribute high-quality content such as presentations, whitepapers or interviews. Since users have to actively click to get to the next page, the Doc Post also encourages interaction. You can enter the document title yourself, which is then displayed as a bold headline to generate even more attention.

File types: PDF, Word, PowerPoint
Aspect ratio: 16:9 and 1:1
Length: max. 300 pages
File size: max. 100 MB