Building Radar Leads, Leads, Leads!

Building Radar wants to digitize the construction industry and make B2B sales more efficient for suppliers and service providers in the construction industry. The PropTech startup provides extensive information on new and existing construction projects around the world and does so particularly early, thanks to artificial intelligence and machine learning. This gives Building Radar users a clear market advantage by finding projects faster and more efficiently.

With targeted social advertising campaigns on Linkedin and Facebook, which also addressed the emerging Corona pandemic, we were able to support Building Radar in lead generation despite the pandemic. In addition, we supported Building Radar's thought leadership positioning with various measures, such as feed support and content creation on Linkedin and Facebook, the creation of a white paper, podcast strategy and podcast branding.

What they got

  • Social Media
  • Public Relations
  • Podcast
  • Online Marketing
  • Content creation
  • Lead Generation


270 qualified Leads

in 6 month

1.8 mio. reach

on Social Media in 6 month


Trends and market data of the German construction industry

  • Lead generation
  • Thought Leadership
  • Content Production
  • Performance Marketing on Linkedin & Facebook
  • Development of a podcast strategy
  • Storytelling
  • Efficient and scalable lead generation via social media
  • Positioning of Building Radar in the business press


Animation video for social media campaign

Animations as GIF

Statement Datenchaos

Podcast Logo "BR Speed"


Building Radar Speed Podcast