Frontify Awareness for marketeers

Frontify is a brand management platform that enables brands to unify all activities, designs and files in one central location. Clients include Lufthansa, Bosch, and many more. 

The sale-up from Switzerland is expanding its communication activities with us via PR and content creation in order to increase trust and brand awareness for Frontify in addition to the highly converting online channels. Together with a market research institute, we set up a study to generate valuable information for PR and content creation, on the basis of which we had exciting insights into the industry and tidy material for whitapapers and a brand guide. The ideal basis to start with expert positioning.

What they got

  • Public Relations
  • Content creation

Results

Survey

High-quality insights in the marketing sector

39

publications in 5 months

Whitepaper & Guide

for PR and Performance Marketing

  • Generation of high quality content
  • Expert positioning in business and marketing media
  • Accompanying communication of the Series C financing round
  • Survey of marketing decision-makers in DACH with a market research institute
  • Creation of a white paper based on the study results
  • Creation of qualitative expert articles in the trade press based on the study results
  • Creation of the DAM Guide as a decision-making basis and basis for lead nurturing

Basic Thinking

Online Marketing Rockstars

St. Galler Tagblatt

Business Insider

marconomy

Marketing Boerse

Frontify DAM Report Content Creation

Where do you get good content? You create it yourself! Honestly: Before you approach the press with boring cooperation announcements or other 0-8-15 information, think about what journalists and readers are really interested in.

That's what we did together with Frontify and set up a study in which we examined the behavior and views of those responsible for marketing, brand management and graphics/design. The result was a whitepaper that we used for press as well as for lead nurturing and additional sponsoring.