Hellstern medical Launch campaign & investor relations for MedTech startup

With the world's first exoskeleton for surgeons, two founders are making operations safer and thus helping both surgeons and patients. The team's big vision is to save lives. Approximately 16 million operations are performed in Germany every year - during these hours-long operations, however, the surgeons remain in unnatural and unhealthy forced postures. With each operation, the surgeons' muscles become more tired, and the risk of treatment errors with negative consequences for patients increases. Leading an entire industry into a new era and saving lives in the process: That is the vision of Sabrina Hellstern and Claudia Sodha. They have brought the first sensor-controlled exoskeleton for surgeons, noac, to market - in record time. Developing a sensor-controlled hardware product in only 15 months is unique in all of Europe. noac by Hellstern medical is produced in Germany, is patented and certified as a medical device. 

We accompany the launch communication of Hellstern medical and take over the strategic placement in the daily and business press to support Hellstern medical's investor relations. The founders have an exciting journey behind them and have taken on a lot to launch noac on the market. Of course, this story has to be told!

What they got

  • Public Relations


51 articles

in 4 month

Placements in Top Tier Media

Handelsblatt, SWR, Süddeutsche

Launch campaign in Special Interest Media

medizin & technik, medtech, MTD

  • Presence in the relevant trade media for the launch of the medical product
  • Presence in the business media for investor relations
  • Agenda setting in the general interest press to draw attention to the health problems of surgeons
  • Development of the launch campaign
  • Development of creative storylines
  • Active placement in the form of interviews and TV shows
  • Brand Awareness, Brand Awareness, Brand Awareness!
  • Storytelling of the personal story of Sabrina Hellstern


Production tour and interview with Handelsblatt

SWR Landesschau

TV interview with founder Sabrina Hellstern


Interview about the vision of Hellstern medical


Gründerszene Podcast

Süddeutsche Zeitung

medizin & technik

Article about noac, the medical device from Hellstern medical

SZ Plan W

Interview with Sabrina Hellstern for the Süddeutsche Zeitung Plan W Community


Article about Hellstern medical in StartingUP

Startup Valley

Interview with Startup Valley


Interview with Gruender.de