Lizza Communication after the hype

LIZZA stands for pizza, pasta and bread with up to 90 percent fewer carbohydrates. The food startup became known for its flaxseed products in 2016 on DHDL.

Its appearance on the TV show Die Höhle der Löwen generated a lot of press coverage. The problem: After the first big press echo was over, the coverage also stopped. That's why we were brought on board and tasked with developing new storylines and placing them in the press. This included both product and corporate PR, in food, lifestyle, business, and startup media.

What they got

  • Public Relations

Results

56 M reach

in 8 month

285 publications

in 8 month

Highlights

brans eins, Wirtschaftswoche, BILD

  • Increasing the coverage of LIZZA after the TV-show hype
  • Communicating product launches
  • Media push of the crowdinvesting campaign
  • Development of strong storylines
  • Active coverage of relevant topics in the press
  • 1:1 journalist contact 
  • Editorial visits
  • Presence in the target media: lifestyle and business press
  • Establishment of sustainable journalist contacts

t-online

BILD

WOMAN