Qinao® Influencer Relations and PR

Qinao produces natural food supplements based on traditional Chinese medicine. The startup produces under pharmaceutical standards in Germany and uses only natural ingredients and medicinal plants for the production. In April 2021, the Frauenpower team around founder Annette Steiner-Kienzler was featured on "Die Höhle der Löwen." There they were able to successfully convince the investors Dümmel and Maschmeyer of their products Qinao POWER. In the meantime, the product range has expanded and in addition to POWER, Qinao also has Qinao PASSION (male & female), Qinao FOCUS and Qinao RELAX in its range.

For Qinao, we implement cooperations with selected influencers and creators on TikTok as well as on Instagram. This includes finding suitable creators, organizing and coordinating between the client and the creator's management, setting up contracts, briefings and communication, reporting and budget planning. We also place topics around Qinao, such as interviews with the founder in local and national media (radio, Strive magazine, startup media) or use our network to bring information about Qinao products in lifestyle media (e.g. Cosmopolitan, Shape, Jolie) and have managed the communication around the appearance in the TV show Die Höhle der Löwen.