Travador PR activation in Germany and Austria
Travador is the specialist for short trips, wellness and adventure travel. Travador's goal is to provide the perfect travel experience with just one click.
For the travel startup Travador, founded in Munich in 2013, we implemented a holistic communication strategy that included active topic placement, a press trip, two editorial tours in Vienna and Munich.
Results
30 mio.
reach
163 clippings
in 1.5 years
Highlights
JOY, Wienerin, Wirtschaftswoche
- Increase brand awareness in Germany
- Build awareness for the Austrian website
- Build up the storytelling
- Press trip to South Tyrol with 5 journalists and influencers
- 2 editorial tours in Vienna and Munich with 17 editorial visits
- CEO positioning for investor search
- Sweepstake cooperations
- Making Travador's offers and quality visible
- Investor relations support
Wirtschaftswoche
Wunderweib
myself
Influencer Relations
